ECC Guide

As an Employee Campaign Coordinator or ECC, you are responsible for running a United Way campaign at your place of employment. Your goal is to develop a campaign that will surpass last year's level of success.

By working on the United Way campaign as an ECC, you gain an understanding of United Way of Southwest Missouri's vision and how contributions change lives in our community.

Available to you throughout the campaign are a variety of resources. United Way staff, fellow ECCs and your own campaign committee help you brainstorm and implement campaign ideas.

Highlights from the ECC Guide
The ECC Guide given to you during ECC training is a step-by-step handbook outlining the main aspects of running a United Way campaign. Found in the ECC Guide are ideas for the following areas:

  • Preparing for the campaign.
  • Setting a campaign goal.
  • Building enthusiasm.
  • Making "the ask."
  • Saying "thank you."
  • Conducting a Leadership Giving Campaign

More people give when campaigners are trained, and the ECC Guide is your tool for campaign success.

To download an ECC Guide, click on the link below: